Look Ma! No Tires!

 

This posting has absolutely nothing to do with sales, marketing, business plans and equity fundraising insights . . . or does it? 

It sure involves thinking outside the box, and that is a entrepreneurial virtue!

Imagine you are part of a tire company design team and your team is challenged by the CEO to literally reinvent the tire. 

Say what?  Hasn't everything  already been done to tires that can be?  Sure, you can tweak tread patterns, rubber compounds and advertising campaigns, but totally reinvent the tire?

Click on the big picture of the car above to enlarge it.  How cool is that!  Want a set for your car? 

So, how did they do that?  After you think about it for awhile, click on the four smaller pictures below to enlarge them to see the secret. 

 

Did you notice the name?  They are called "tweels" - is that a great name or what?

Now, how can YOU think outside the box in YOUR company? If the tire and wheel can be reinvented, anything is possible. 

If this didn't get your creative juices flowing, please seek professional help.

    P.S. If humans are so smart about wheels, how come it took us 5,000 years to put them on our luggage?